The opportunity to eat whatever you want for lunch, whenever you want it, wherever you want it has never been simpler; yet, it’s something that many squander with a bruised apple and a deflated packet of crisps, carelessly crammed into a plastic bag.

The first ‘It’s Lunchtime’ campaign is here to help you make the right decisions when lunching ‘on the go’, at the office, or simply just at home. To kick things off, they’re offering the chance to win a Lip Smacking Lunchbox full of lunchtime treats from this year’s sponsors!

There’ll be products from Clover – ‘Thank You Buttermilk’, Douwe Egberts – ‘No Ordinary Jar. No Ordinary Coffee’, Heinz – ‘It Has To Be Heinz’, Hovis – ‘As Good Today As It’s Always Been’, Leerdammer – ‘Love Sandwiches’, Meridian – ‘Nuts About Nuts’, Müllerlight – ‘Müllerlight Desserts, Delicious and 99kcals!’, Ocean Spray® – ‘Get a taste for it’ and Ryvita – ‘Anything Goes’.

Don’t miss out! Beginning October 16th, the ‘It’s Lunchtime’ RoadShow leaves on its 3 week crusade to ‘liven up lunch’! So visit your local Tesco or Sainsbury’s store and say hi!