Bike Club is the UK’s first kids bike subscription service. Founded in 2016 by husband and wife team Alexandra Rico-Lloyd and James Symes, the platform has succeeded in getting over 40,000 young cyclists pedalling.

Understanding the hassle of constantly buying and selling new bikes for little ones as they grow, Bike Club makes high quality kids bikes and scooters more accessible to parents through an easy to manage monthly subscription. Offering a range of models from some of the world's biggest brands - like Forme, Frog, Woom and Isla - parents simply subscribe and select a bike in their preferred size. The bike is then delivered straight to their door and can be exchanged at any time as their child grows. Simple!